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A collection of 3 posts

The value of the intangible

The value of the intangible

Have you ever wondered why some brands are more successful than others even when the products and services they offer are comparable in quality? Beyond the type of messages that the most recognized brand builds, its success is most likely due to the fact that they know how to recognize

  • Joel
Joel Mar 8, 2021 • 2 min read
Wifi marketing; the marketing modality that you probably didn't know about
SME

Wifi marketing; the marketing modality that you probably didn't know about

We live in an era of unprecedented technological advancement, every day new tools emerge that facilitate our lives in various ways, from the field of entertainment to everyday tasks such as shopping at the supermarket. However, technology is not only limited to personal use, but also, without being exclusively linked

  • Joel
Joel Mar 1, 2021 • 3 min read
What you didn't know about the wifi in your favorite restaurant

What you didn't know about the wifi in your favorite restaurant

Over the last decade, It is more  common that the establishments we frequently visit have a free wifi network,its absence today seems inconceivable. Restaurants, shopping malls, hospitals, bookstores, cafes, bars, schools, stadiums, airports, museums, every imaginable space incorporates the use of a wifi network into the stay experience. That

  • Joel
Joel Mar 1, 2021 • 2 min read
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